The global tampons market was worth USD 3,282.9 million in 2021 and is projected to reach USD 4,828.1 million by 2031, expanding at a CAGR of 3.5% from 2022 to 2031.

Tampons are feminine hygiene products inserted during menstruation to prevent menstrual blood from leaking onto clothing. Once properly inserted, a tampon is held in place and expands as it absorbs fluid. Tampons are primarily composed of cotton, rayon, or a blend of both. They can be inserted using a plastic or cardboard applicator or inserted directly without an applicator. In addition, tampons can be purchased with or without fragrance. In addition, most women find tampons more comfortable than sanitary pads. Tampons allow women to be more active without worrying about them falling out. These could be worn without hindrance during swimming or any other physical activity. These are comfortable for women to wear and travel-friendly. In addition, tampons are typically composed of medical-grade cotton and rayon.

IMPACT OF COVID-19 ON THE GLOBAL TAMPONS MARKET

The future of the tampons market is uncertain due to the Covid-19 pandemic. As more individuals stay at home and avoid public places, sales are expected to decline. This is especially bad news for the industry, as tampons are considered a luxury item.

Already, manufacturers are preparing for a decline in sales by reducing output. Some have even begun to lay off employees. After the pandemic has ended, it is hoped that things will return to normal, but there is no assurance that this will occur.

Depending on how the pandemic develops, the effects of Covid-19 on the tampons market may be long-lasting. If consumers become more frugal, sales may never fully recover. This would be a devastating blow to an industry already struggling to compete with alternatives such as menstrual cups and period pants.

GLOBAL TAMPONS MARKET INFOGRAPHICS

Source: ThinkWise Intelligence Analysis

GLOBAL TAMPONS MARKET DYNAMICS

MARKET DRIVER: INCREASE IN CONSUMER AWARENESS

During the forecast period, the market for tampons is anticipated to expand significantly due to factors such as a rise in demand for these products and a greater demand for advanced feminine hygiene products. In addition to preventing odor, tampons are more comfortable and hygienic than sanitary pads. Tampons are made from medical-grade material, making them safe for insertion into the body.

MARKET RESTRAINT: COMPLEXITY IN USAGE

Tampons can be messy and difficult to insert and remove. Occasionally, tampons can also cause allergic reactions, hindering the market's expansion. However, a greater emphasis on product innovations for feminine hygiene products and the production of tampons made from organic and biodegradable materials can help the tampon market expand in new directions.

MARKET OPPORTUNITY: FAVORABLE GOVERNMENT REGULATIONS

The regulations for tampon products vary by region. Governments in countries with a high standard of living emphasize tampons with a lower chemical and plastic content. There are fewer regulations and standards governing the tampon market in developing and low-income countries.

KEY TRENDS IN THE GLOBAL TAMPONS MARKET

GLOBAL TAMPONS MARKET TRENDS, BY PRODUCT TYPE

"Radially wound pledget tampons will have the largest market share during the forecast period."

Based on product, the radially wound pledget tampons segment holds the largest market share and is anticipated to grow the quickest. This is due to the increased demand for tampons among women due to their small size. Increased awareness of the importance of maintaining menstrual hygiene drives the growth of the tampons market.

GLOBAL TAMPONS MARKET TRENDS, BY MATERIAL

"Blended material tampons will have a large market share during the forecasted period."

Due to the increasing demand for safe, long-lasting, and non-allergenic material composition, the segment of blended materials contributed the most to the tampon market. In addition, most brands manufacture tampons from a blend of cotton and rayon. Additionally, these tampons are less expensive than other options on the market.

GLOBAL TAMPONS MARKET TRENDS, BY SALES CHANNEL

"Compared to other channels, the e-commerce sales channel will have the largest market share."

In the e-commerce channel, tampon sales are increasing. At a CAGR of 5.2%, tampon sales through e-commerce platforms will surpass $500 million in 2021. This growth is primarily driven by the increasing number of women who shop online, the rising popularity of subscription services, and the expansion of online brands and products.

GLOBAL TAMPONS MARKET TRENDS, BY REGION

"Tampon sales are expected to skyrocket in North America and Asia-Pacific during the forecast period."

In 2021, North America held the largest market share for tampons, and this trend is anticipated to continue throughout the forecast period. This is due to the increased use of tampons by most women in this region. In addition, increased government initiatives to make feminine hygiene accessible to most women contribute to the expansion of the tampon market in this region.

In addition, the presence of major market participants such as Kimberly-Clark and Johnson & Johnson contributes to the expansion of the market. As a result of government initiatives to improve female hygiene, Canada is anticipated to experience the highest CAGR during the forecast period.

However, due to an increase in women's awareness of the availability of tampons and the importance of menstrual hygiene, the Asia-Pacific region is expected to grow at the fastest rate during the forecast period. Furthermore, a significant upsurge in the number of campaigns in the Asia-Pacific region to raise awareness about the benefits of using tampons is an important factor expected to boost tampon adoption among women over the forecast period. Furthermore, a largely female population in the region and a growing awareness of the importance of tampon use contribute to the market's expansion.

COMPETITIVE LANDSCAPE IN THE GLOBAL TAMPONS MARKET

Major key players operating in the tampons market are Bodywise Ltd, Corman SpA, Svenska Cellulosa Aktiebolaget (SCA), Procter and Gamble Co., First Quality Enterprises Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, Unicharm Corporation, and Johnson & Johnson Inc.

RECENT ADVANCES IN THE GLOBAL TAMPONS MARKET

• Johnson & Johnson, one of the world's largest healthcare corporations, is a major player in the tampons market. The company offers a variety of tampons, including Absorbent Max tampons and Ultra-Thin Fresh pads. Johnson & Johnson also offers a variety of applicators, such as cardboard and plastic tubes, and its tampons come in a range of absorbencies to meet every need.

CHAPTER 1.    INTRODUCTION
1.1.    KEY OBJECTIVES OF THE STUDY
1.2.    MARKET SCOPE & DEFINITION
1.2.1.    MARKET SEGMENTATION
1.3.    REPORT DESCRIPTION
1.4.    LIMITATIONS
1.5.    STAKEHOLDERS FOR PRIMARY INTERVIEWS

CHAPTER 2.    RESEARCH METHODOLOGY
2.1.    DATA EXPLORATION
2.1.1.    PRIMARY DATA
2.1.1.1.    DATA SOURCES
2.1.1.2.    KEY DATA COLLECTED
2.1.2.    SECONDARY DATA
2.1.2.1.    DATA SOURCES
2.1.2.2.    KEY DATA COLLECTED
2.2.    MARKET SIZE ESTIMATION
2.2.1.    TOP-DOWN APPROACH
2.2.2.    BOTTOM-UP APPROACH
2.3.    DATA BREAKDOWN & TRIANGULATION
2.4.    ASSUMPTIONS & FORECAST PARAMETERS

CHAPTER 3.    EXECUTIVE SUMMARY
 
CHAPTER 4.    THINKWISE INTELLIGENCE EXCLUSIVE INSIGHTS
4.1.    MARKET ATTRACTIVENESS, BY PRODUCT TYPE
4.2.    MARKET ATTRACTIVENESS, BY MATERIAL
4.3.    MARKET ATTRACTIVENESS, BY SALES CHANNEL
4.4.    MARKET ATTRACTIVENESS, BY REGION

CHAPTER 5.    MARKET OVERVIEW
5.1.    INTRODUCTION
5.2.    GROWTH IMPACT FORCES
5.2.1.    DRIVERS
5.2.2.    RESTRAINTS
5.2.3.    OPPORTUNITIES
5.2.4.    THREATS
5.3.    MARKET ECOSYSTEM & VALUE CHAIN
5.3.1.    ECOSYSTEM ANALYSIS
5.3.1.1.    IMPACT OF COVID-19 ON THE MARKET ECOSYSTEM
5.3.2.    VALUE CHAIN ANALYSIS
5.3.2.1.    IMPACT OF COVID-19 ON THE MARKET VALUE CHAIN
5.4.    INNOVATION & SUSTAINABILITY MATRICES
5.4.1.    PATENT MATRIX
5.4.2.    REGULATORY MATRIX
5.5.    PORTER’S FIVE FORCES ANALYSIS
5.5.1.    BARGAINING POWER OF SUPPLIERS
5.5.2.    BARGAINING POWER OF CONSUMERS
5.5.3.    THREAT OF SUBSTITUTES
5.5.4.    THREAT OF NEW-ENTRANTS
5.5.5.    COMPETITIVE RIVALRY INTENSITY
5.6.    PESTLE ANALYSIS
5.6.1.    POLITICAL
5.6.2.    ECONOMICAL
5.6.3.    SOCIAL
5.6.4.    TECHNOLOGICAL
5.6.5.    ENVIRONMENTAL
5.7.    IMPACT OF COVID-19 ON GLOBAL TAMPONS MARKET
5.7.1.    PRE-COVID MARKET SCENARIO
5.7.2.    POST-COVID MARKET SCENARIO

CHAPTER 6.    GLOBAL TAMPONS MARKET ANALYSIS, BY PRODUCT TYPE
6.1.    INTRODUCTION
6.1.1.    RADIALLY WOUND PLEDGET
6.1.2.    RECTANGULAR/SQUARE PAD

CHAPTER 7.    GLOBAL TAMPONS MARKET, BY MATERIAL
7.1.    INTRODUCTION
7.1.1.    BLENDED
7.1.2.    COTTON
7.1.3.    RAYON 

CHAPTER 8.    GLOBAL TAMPONS MARKET, BY SALES CHANNEL
8.1.    INTRODUCTION
8.1.1.    E-COMMERCE
8.1.2.    PHARMACY STORES
8.1.3.    RETAIL STORES
8.1.4.    OTHERS

CHAPTER 9.    GLOBAL TAMPONS MARKET, BY REGION
9.1.    INTRODUCTION
9.1.1.    NORTH AMERICA
9.1.1.1.    UNITED STATES (U.S.)
9.1.1.2.    CANADA
9.1.1.3.    MEXICO
9.1.2.    SOUTH AMERICA
9.1.2.1.    ARGENTINA
9.1.2.2.    BRAZIL
9.1.2.3.    COLOMBIA
9.1.2.4.    REST OF SOUTH AMERICA
9.1.3.    EUROPE
9.1.3.1.    GERMANY
9.1.3.2.    FRANCE
9.1.3.3.    UNITED KINGDOM (UK)
9.1.3.4.    RUSSIA
9.1.3.5.    SPAIN
9.1.3.6.    ITALY
9.1.3.7.    SWITZERLAND
9.1.3.8.    REST OF EUROPE
9.1.4.    ASIA-PACIFIC
9.1.4.1.    CHINA
9.1.4.2.    JAPAN
9.1.4.3.    INDIA
9.1.4.4.    SOUTH KOREA
9.1.4.5.    AUSTRALIA
9.1.4.6.    INDONESIA
9.1.4.7.    SINGAPORE
9.1.4.8.    MALAYSIA
9.1.4.9.    REST OF ASIA-PACIFIC
9.1.5.    MIDDLE EAST
9.1.5.1.    EGYPT
9.1.5.2.    KUWAIT
9.1.5.3.    SAUDI ARABIA
9.1.5.4.    UNITED ARAB EMIRATES (UAE)
9.1.5.5.    REST OF MIDDLE EAST
9.1.6.    AFRICA
9.1.6.1.    EGYPT
9.1.6.2.    NIGERIA
9.1.6.3.    SOUTH AFRICA
9.1.6.4.    REST OF AFRICA

CHAPTER 10.    COMPETITIVE LANDSCAPE
10.1.    TOP WINNING STRATEGIES
10.1.1.    BY STRATEGY
10.1.2.    BY REGION
10.1.3.    BY YEAR
10.2.    COMPETITIVE HEATMAP
10.3.    PRODUCT BENCHMARKING
10.4.    STRATEGIC BENCHMARKING
10.4.1.    MERGERS & ACQUISITIONS
10.4.2.    STRATEGIC PARTNERSHIPS & COLLABORATIONS

CHAPTER 11.    PLAYER BENCHMARKING
11.1.    BODY WISE INTERNATIONAL
11.1.1.    BUSINESS OVERVIEW
11.1.2.    PRODUCT OFFERINGS
11.1.3.    FINANCIAL OVERVIEW
11.1.4.    STRATEGIC BENCHMARKING
11.1.5.    SWOT ANALYSIS
11.2.    COHITECH-COTTON HIGH TECH, S.L
11.2.1.    BUSINESS OVERVIEW
11.2.2.    PRODUCT OFFERINGS
11.2.3.    FINANCIAL OVERVIEW
11.2.4.    STRATEGIC BENCHMARKING
11.2.5.    SWOT ANALYSIS
11.3.    CORMAN SPA
11.3.1.    BUSINESS OVERVIEW
11.3.2.    PRODUCT OFFERINGS
11.3.3.    FINANCIAL OVERVIEW
11.3.4.    STRATEGIC BENCHMARKING
11.3.5.    SWOT ANALYSIS
11.4.    EDGEWELL PERSONAL CARE COMPANY
11.4.1.    BUSINESS OVERVIEW
11.4.2.    PRODUCT OFFERINGS
11.4.3.    FINANCIAL OVERVIEW
11.4.4.    STRATEGIC BENCHMARKING
11.4.5.    SWOT ANALYSIS
11.5.    FIRST QUALITY ENTERPRISES, INC.
11.5.1.    BUSINESS OVERVIEW
11.5.2.    PRODUCT OFFERINGS
11.5.3.    FINANCIAL OVERVIEW
11.5.4.    STRATEGIC BENCHMARKING
11.5.5.    SWOT ANALYSIS
11.6.    JOHNSON & JOHNSON
11.6.1.    BUSINESS OVERVIEW
11.6.2.    PRODUCT OFFERINGS
11.6.3.    FINANCIAL OVERVIEW
11.6.4.    STRATEGIC BENCHMARKING
11.6.5.    SWOT ANALYSIS
11.7.    KAO CORPORATION
11.7.1.    BUSINESS OVERVIEW
11.7.2.    PRODUCT OFFERINGS
11.7.3.    FINANCIAL OVERVIEW
11.7.4.    STRATEGIC BENCHMARKING
11.7.5.    SWOT ANALYSIS
11.8.    KIMBERLY-CLARK CORPORATION
11.8.1.    BUSINESS OVERVIEW
11.8.2.    PRODUCT OFFERINGS
11.8.3.    FINANCIAL OVERVIEW
11.8.4.    STRATEGIC BENCHMARKING
11.8.5.    SWOT ANALYSIS
11.9.    UNICHARM CORPORATION
11.9.1.    BUSINESS OVERVIEW
11.9.2.    PRODUCT OFFERINGS
11.9.3.    FINANCIAL OVERVIEW
11.9.4.    STRATEGIC BENCHMARKING
11.9.5.    SWOT ANALYSIS
11.10.    PROCTER & GAMBLE
11.10.1.    BUSINESS OVERVIEW
11.10.2.    PRODUCT OFFERINGS
11.10.3.    FINANCIAL OVERVIEW
11.10.4.    STRATEGIC BENCHMARKING
11.10.5.    SWOT ANALYSIS

CHAPTER 12.    APPENDIX
12.1.    PREMIUM INSIGHTS FROM INDUSTRY EXPERTS
12.2.    RELATED REPORTS