The global tampons market is expected to rise at a CAGR of 3.5% during the forecast period, 2022-2031. The market will cross USD 4.8 billion by 2031, increasing from USD 3.4 billion in 2022.

The market growth can be accredited to the growing awareness about menstrual hygiene and increased penetration of menstrual products in the global market. Furthermore, there is an increasing need for affordable and sustainable menstrual products as women adopt a more sustainable lifestyle. The expanding use of reusable menstrual products such as pads and clothes also contributes to the growth of the tampon market.

Browse ThinkWise Intelligence's exclusive report, spread through 185 Pages on "GLOBAL TAMPONS MARKET, BY PRODUCT TYPE (RADIALLY WOUND PLEDGET, RECTANGULAR/SQUARE PAD), BY MATERIAL (BLENDED, COTTON, RAYON), BY SALES CHANNEL (E-COMMERCE, PHARMACY STORES, RETAIL STORES, OTHERS) – COMPETITIVE LANDSCAPE & GROWTH POTENTIAL ANALYSIS, 2021-2031."

The radially wound pledget tampons generated the largest share of the global tampons market revenue during the projected period.

The tampon market is on the rise, with consumers looking for safe and affordable products. However, one brand of tampons is facing criticism for its product design. Tampons marketed by pledget are being called radially wound pledget because of the way they are inserted into the vagina. The company has defended the design, saying that it helps keep the tampon in place and prevents leaks.

The increasing demand for nutricosmetics is driven by several factors, including the aging population, the rise in chronic diseases, and the growing interest in preventive healthcare. Nutricosmetics offer a unique solution to the needs of these consumers.

The North America tampons market is predicted to rise rapidly during the projected period.

The North America tampons market is expected to grow at a CAGR of 5.6% during the forecast period 2022-2031. Tampons are essential for women for menstrual hygiene and are widely used across the globe. Increasing awareness about menstrual health and its importance is fuelling the growth of the tampons market in North America.

The key operating players in the global tampons market are Johnson & Johnson (J&J), Kimberly-Clark Corporation, Unilever Plc., and Procter & Gamble Co. These companies are investing in new product launches acquisitions to maintain their position in the market.